AI assistants can now play Spotify music: what independent artists can look after

On 22 October, while presenting its third-quarter results, Gustav Söderström, co-CEO of Spotify, said that Spotify "is in one of the few categories that will truly thrive in the age of agents". An AI agent is an assistant that does tasks for you: it doesn't just answer, it also acts. Söderström's explanation was that agents are useful for taking care of the things people would rather not do, and that "nobody asks an agent to 'summarise a song'". Anyone who wants music wants to listen to it, so Spotify expects to be the place those assistants turn to. It affects you if you release music: some of your listeners' searches may go through an assistant before they reach your profile.

What already works: Spotify inside ChatGPT

The most concrete integration Spotify has explained is the one with ChatGPT. Spotify announced it on 6 October 2025. The user mentions Spotify in their message, connects their account the first time and asks for music or podcasts. ChatGPT then shows the Spotify app inside the conversation, and tapping a song opens Spotify so they can listen to it.

It works with Free and Premium accounts, and connecting is optional: it can be disconnected whenever the user wants. It launched in English in 145 countries. In December 2025 it reached more markets, including the United Kingdom, Switzerland and the European Union, and in March 2026 French, Italian, German, Spanish and Portuguese were added. In other words, a listener in Spain can already ask for it in Spanish.

What the assistant chooses and what data Spotify shares

According to Spotify, Free users get recommendations based on playlists that already exist in the app, such as Discover Weekly or New Music Friday. Premium users can ask for something more elaborate, and Spotify turns it into a personalised selection. Spotify also states that it will not share with OpenAI any music, podcasts or other audio or video content from its platform to train models.

What you can do as an artist or label

What Spotify has published ends here, and our reading begins. Our view: if the assistant draws on Spotify's playlists and catalogue, what decides whether it finds you is what already decided it before. That means your profile being claimed and complete in Spotify for Artists, the credits and release data being correct, and your song having a chance of getting onto playlists. Spotify has not said that any specific data changes how an assistant recommends you, and we are not going to make it up.

What is in your hands:

• Release with the industry-standard lead times, so the release can be pitched to Spotify's playlists.
• Fill in the editor pitch form carefully: genres, moods, language and description.
• After release, check that the artist name, the credits and the linked profile are correct.

How we do it

MusicAdders is a Spotify Preferred Provider and has Discovery Mode. A dedicated team pitches all our releases to the main playlists, at no extra cost. From Workstation you link your content to your Spotify and Apple Music profiles and always have all the metadata of your catalogue. Your label manager helps you with metadata, ISRC and UPC, and with changes to a release that is already live. You are looked after by a person, not a chatbot. If you are about to release, tell us about your release and we will prepare it with the lead times it needs, or see how we pitch your songs to playlists.

Cover photo: JESHOOTS-com on Pixabay