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MusicAdders

Music aggregator: what it is and how it works

A music aggregator brings together music from artists and labels and delivers it to Spotify, Apple Music, YouTube, TikTok and the other platforms. Here is how it works behind the scenes.

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What is a music aggregator?

Platforms do not sign an agreement with each artist: they sign with aggregators, which bring together the catalogues of thousands of artists and labels and deliver them with the data each platform requires. The platforms then pay the aggregator what that catalogue has earned, and the aggregator distributes it among its owners.

In the industry, aggregator and digital distributor are used almost interchangeably. We call ourselves The Honest Aggregator.

Music distributor: what they do and how to choose

How it works, step by step

  • You upload the release: audio, artwork and metadata (title, artists, credits and release date).
  • Each song has its ISRC and the release its UPC. If you do not have them, the aggregator assigns them to you.
  • The release is checked against each platform's rules to prevent rejection or removal later.
  • It is delivered to each platform for your chosen date.
  • Before release, it is pitched to playlist editors.
  • The platforms pay the aggregator and provide a report of streams and sales.
  • The aggregator pays you your share and shows you where every euro comes from.

Not all aggregators do the same thing

Some are purely self-service: you upload your music and get paid, and there is a form for everything else. Others also offer playlist pitching, publishing (your songs' songwriting royalties), YouTube Content ID, catalogue migration and a team to help you.

With us, you get all of that: we supply the leading platforms directly, we are a Spotify Preferred Provider with Discovery Mode and pre-save, and we pitch all our releases to the leading playlists at no extra cost.

All our services

For labels and distributors: your own aggregator

If you run a label or a distributor, you can have your own distribution platform with your branding: Workstation with your logo, colours and domain. Your artists upload their releases and track their performance on your platform, and we take care of the rest: distribution, on-time monthly payouts, straight to each account, support for your artists and catalogue migration.

White label

Frequently asked questions

Are an aggregator and a distributor the same thing?

In digital distribution, almost always: both deliver your music to the platforms and pay you what it earns. The differences are the extra services they offer and their terms.

What are ISRC and UPC codes?

The ISRC identifies each master recording, and the UPC identifies each release (single, EP or album). They tell the platforms what has been played and who should be paid.

Does an aggregator take my rights?

They should not. With us, you keep 100% of your rights: we only take our distribution commission.

Can I have an aggregator with my own branding?

Yes: that is our white label service, Workstation with your logo, colours and domain.

Shall we talk about your next release?

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