5 tips to kick-start your career as an artist on TikTok
The doubts about whether TikTok would be a passing fad or establish itself are long gone. The platform has become a key tool for artists to boost their careers and connect with new audiences. With its short video format and massive reach, TikTok offers unique opportunities for musicians to stand out and strengthen their fanbase.
The natural fit between music and TikTok, present from the outset, has meant that many of its expansion plans involve a strong commitment to continuing to develop tools for music creators. With the introduction of TikTok Music in selected markets in 2023, investing in promotional content on TikTok seems like a better idea than ever.
If you have yet to fully take the plunge, or if you are feeling a little lost, take note! Here are some simple tips to get you started as an artist on TikTok.
1. Create content with personality
TikTok audiences value spontaneity and honesty over big productions. Go beyond simply showcasing your music using formats that have worked for you on other platforms, such as music videos, and let users see the real you. Try recording a selfie video talking about your inspirations and creative processes, or use the opportunity to share an interesting anecdote.
2. Use the platform's tools
Content creation options such as Duets, automatic captions, voiceovers and replies to comments will make your content feel like it was created with TikTok in mind, rather than simply copied and pasted from other channels.
3. Offer alternative versions of your music
TikTok's sounds feature not only lets users add your official music to their content, but also lets you create original sounds as alternative versions of your songs, offering an extra touch of personality beyond what other platforms allow. Try singing a snippet of your latest release at the piano, acoustically or by mixing musical genres!
4. Make the most of challenges and trends
If you want to get real value from the platform, you will need to keep an eye on what is working. TikTok thrives on viral content. Whether trends are driven by users themselves or by TikTok's own team (around events or anniversaries), riding these waves will help your content spread much faster. Put the ‘For You’ feed to work for you 😉 .
5. Be open to collaborating with others
Do not underestimate the power of collaboration. Work with other content creators and musicians to raise your profile as an artist or help your audience feel involved in your music. The Duet tool is a perfect option for this. Invite your followers to accompany your music with vocals or improvise some dance moves.